We’re in the age of self-promotion and self-management with most musicians learning how to handle their own business, from do it yourself learning videos on Youtube to advice guides and gurus adding their knowledge.
The days when many artists were just dreaming of signing that mega deal with a record company seem to be ageing out as most musicians prefer to go the indie way.
Kings Dream Entertainment artist Ruslan is someone who has been posting videos on artist awareness, promotion and the teaching of business skills, along with there being other music moguls and aged veterans sharing their top tips too.
Personally I think it’s great that independent artists are realizing they can sell records and even make a living from their craft.
Look at the likes of Zuby (UK based emcee) managing to sell over 22,000 albums whilst never signing a record deal, on top of that he has managed to find other ways to sell and promote his craft by having one of the first popup shops across the UK with his Blue & Purple store.
The awareness for artists to be able to manage themselves is a great thing, especially for new artists coming up, but where does this leave personal managers and record labels,
is their assistance no longer needed?
Here’s the thing, whilst it’s great for musicians to learn how to do things themselves, it is also great to have management that can be your representation in the business side of music, because as you get more well known in the industry and your work load becomes bigger you’re going to need a hand.
You’ll need someone on team who can point you in the right direction, plan your next move, push your promotion into the right lanes.
You will want a person or a team which is there for your every need so you can just focus on doing what you love… making music.
So if you’re just starting out in the music industry in whichever genre, I would urge you to learn the basics yourself, there’s some good self management do-it-yourself videos online.
When you do start growing you may need to find some good management to help pave your way, look for management companies which have a few artists on their books already and offer short contractual time periods so if you don’t partner well with them you’re not locked in and can easily exit!
Don’t give up!
The indie road can be a tough one but at the same time very rewarding not just because of the amount of knowledge you gain but also because it gives you the freedom to create and showcase your art the way you want it whilst being able to pursue whatever you want.
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