Trying to get people to listen to your music or invest in what you are doing as an artist can be extremely hard these days. Due to the internet and social media there is so much noise and everyone is vying for attention. So as an artist, what are you doing to rise above the noise? How are you presenting yourself to the public? What is your strategy? Do you even have a strategy? So many of us just post our music countless numbers of times and think to ourselves "well if I keep posting it people are bound to see it and they are going to eventually check it out." Why? Why do we think that if we just keep posting it people will listen? What are you doing to make someone want to listen? Adding more noise to the noise doesn't entice people to listen, it generally causes them to tune you out. Simply because you post your music everywhere 1000 times doesn't mean it is going to translate to streams, downloads or purchases, and again, it generally has the opposite effect.
So what are we to do about this? First things first, we need to develop a solid marketing strategy, we need a plan and our plan can't simply be posting a bunch of times and hoping people listen. Second, I want to focus on what I call The "Why" Factor. Due to the fact that there is so much noise you need to provide a potential listener with a "why" they should listen to you, give them a reason. You can do this by briefly telling the story of how the song came about, you can do a short video testimony that pertains to the song or your mission/vision. You can tie a song or the initial release to a special event in your life that makes sense with the song. There are so many things you can do, the bottom line is give people a reason why they should listen to it. I would like to note that three fire emoji's with the alarm emoji and saying "NEW SONG!" in all caps is not a reason why someone should listen. No one is going to be a bigger fan of your music than you are and most people simply don't care, they may give you a courtesy listen but that's where it ends (and they only tend to do that for one song unless you won them over). I know we don't like to put it this way but you are selling you. You desire people to purchase, stream or download your product (the song/album) & you need to convince them that they need it. This is actually sales 101, there is a problem, here is the solution. Think about click bate for a second, no I don't think click bate is the answer but I want to use it to demonstrate the "why" factor. The way click bate works is based on generating a "why" response in the potential reader or viewer. The headline evokes an emotional response or a curiosity within you that leads to you checking out the article or video. Honestly, it's brilliant and we so often underestimate the power of a good title. I used this method in my article titled "Stop Paying for Big Name Features, Unless..." The hope in that title is that people want to know what the "Unless" is and then read the article, and people did.
As artists, we need to learn how to generate the "why", we need to create compelling TRUE stories and reasons for people to listen to our music. Maybe share all the hardship you faced while trying to complete the song (technical difficulties, personal issues, etc). The call here is simply to be creative in how you present your music and seek to compel someone to want to listen to what you are putting out.
I created a video that accompanies this article, maybe you are like me and you learn better by hearing. I like the combo of reading and listening so that is why I made the video. The video also talks through some other examples etc. Check the video out below!
Thank you for taking the time to read this, we hope that you find it beneficial and that if you apply some of the things discussed here that it helps you grow as an artist and find more people listening to more of your music. God bless!!